Runway Bridal Wedding Dress Sale: July 10 & 11 Only
Two Days to Find Your Dream Dress for Less in Belleville, Ontario
If you’ve been waiting for the perfect moment to say yes to your wedding dress – this is it.
Runway Bridal’s highly anticipated Wedding Dress Sale (our signature sample sale event) is returning for two days only this July, giving brides across Belleville, Prince Edward County, Kingston, Peterborough, Whitby, and all of Eastern Ontario the chance to shop incredible savings on wedding gowns and bridal accessories.
📅 Event Dates:
Friday, July 10, 2026 | 10 AM – 5 PM
Saturday, July 11, 2026 | 10 AM – 3 PM
This limited-time event is one of our most anticipated bridal shopping weekends of the year, and appointments will book quickly.
What Is the Runway Bridal Wedding Dress Sale?
Our Wedding Dress Sale is your chance to shop a curated collection of beautiful off-the-rack wedding gowns at exceptional prices.
For this event, all wedding dresses included in the sale will be priced under $1500, making it an incredible opportunity for brides to find a designer gown at amazing value without compromising on style, quality, or experience.
These are real designer gowns from our boutique collection, not outdated leftovers. Many are current or recent styles from designers brides already know and love, available to take home at exclusive event pricing.
This event is ideal for brides who:
- Want a designer wedding dress at a lower price point
- Are shopping with a set budget in mind
- Have a shorter wedding timeline
- Want to take their dress home sooner
Alongside gowns, we’ll also be featuring special savings on bridal accessories and veils, making this the perfect time to complete your wedding-day look in one appointment.
What You’ll Find at the Sale
During this two-day event, brides can expect:
- A wide selection of designer wedding dresses — all under $1500
- Various silhouettes, styles, fabrics, and sizes (8-24)
- Immediate take-home availability on purchased gowns
- Discounts on bridal accessories including veils, jewellery, and headpieces
Whether your dream dress is sleek and modern, romantic and lace-covered, dramatic and glamorous, or timeless and classic, there will be beautiful possibilities waiting.
Why Brides Love Our Sample Sale Events
Runway Bridal sample sales are beloved because they combine the excitement of finding your gown with the thrill of incredible value.
Unlike special-order bridal shopping, sample sale gowns are purchased directly off the rack, which means:
- No long manufacturing wait times
- No rush fees
- No uncertainty around shipping delays
For brides planning weddings on tighter timelines – or simply looking to shop smart – this event offers flexibility and savings in equal measure.
Important Things to Know Before You Come
To help make your Wedding Dress Sale experience as smooth and successful as possible, here are a few important details to keep in mind:
Appointments Are Required
This is an appointment-only event to ensure each bride receives personalized styling assistance and dedicated fitting room time. We limit guests to 3 guests per bride. (Sorry no exceptions for this event.)
Come Ready to Say Yes
Each gown is one-of-a-kind in our sample inventory. If you find the one, it’s best to say yes before another bride does.
Limited Quantities Available
Every dress is available only in the sample size currently in store, so inventory is first come, first served.
No Pre-Shop Appointments Available
We are not able to offer pre-shopping appointments for this event, as the wedding dresses included in the sale are selected and prepared the day before the event begins. This allows our team to carefully curate the strongest selection possible for the sale weekend.
Start with the Sale if This Is Your Budget Goal
If the Wedding Dress Sale price point is where you’re hoping to shop, we highly recommend booking this event first. It gives you the opportunity to explore gowns within your ideal budget before considering our regular collection.
If you do not find the right dress during the sale, you are always welcome to book a regular bridal appointment afterward to shop our full boutique selection.
Sale Inventory Only During Event Appointments
During the Wedding Dress Sale, only gowns and accessories included in the event pricing will be available on the floor to try on.
If a dress is not part of the sale inventory, it will not be available to browse or try during the event. This helps keep appointments focused, organized, and fair for all brides attending the sale.
All Sales Are Final
As with all sample sale purchases, gowns and accessories purchased during this event are final sale.
Bridal Accessories Included Too
This event isn’t just about gowns.
We’ll also have bridal accessories included in the sale, giving brides the opportunity to shop:
- Veils
- Hair accessories
- Jewellery
- Finishing touches to complete your bridal look
Finding your gown and accessories together makes styling simpler, more cohesive, and often less stressful.
Who Should Book This Event?
This sale is perfect for:
- Brides getting married in late 2026 or in 2027
- Brides shopping with a budget under $1500
- Brides planning shorter engagements
- Brides open to finding “the one” from what’s currently available in store
If you love the idea of designer gowns, beautiful savings, and immediate availability, this event was made for you.
Is the Sample Sale Right for You?
Our Sample Sale is designed for brides who are ready to find their dress and take it home the same day.
If you’re early in your dress shopping journey and simply looking to try on styles to see what you like, a regular bridal appointment may be a better fit. The gowns featured in the Sample Sale are styles leaving our collection, so many won’t be available to shop after the event.
Sample Sale appointments are also a little different from our traditional bridal experience. They’re faster paced, with less one-on-one styling, and you’ll be shopping primarily within your size range since you’re purchasing the exact gown you try on, not ordering it later in a different size or colour.
Why are the prices so good? Because these gowns are in stock, ready to go home with you, and priced to make room for new arrivals. If you’re ready to say yes and love a great deal, the Sample Sale is an incredible opportunity to find your dress for less.
Book Early – These Appointments Always Fill Fast
The Runway Bridal Wedding Dress Sale is one of our most in-demand events each year, and spots are limited across both days.
A few quick reminders about our sample sale appointments:
• Please arrive on time for your scheduled 1-hour appointment.
• You may bring up to 3 guests with you.
• Our stylists will be available to assist, but appointments are not one-on-one during the sale.
• All wedding dresses on the floor are included in the sale, with every gown priced under $1,500.
• Sale sizes range from bridal sizes 8–24.
• Accessories and veils will also be available to shop and save on.
• During the sale, only sale inventory will be accessible.
• Cash is welcome.
If you’ve been waiting for the right time to start shopping – this is your sign.