Runway Bridal Wedding Dress Sale: July 10 & 11 Only
Two Days to Find Your Dream Dress for Less in Belleville, Ontario
If you’ve been waiting for the perfect moment to say yes to your wedding dress – this is it.
Runway Bridal’s highly anticipated Wedding Dress Sale (our signature sample sale event) is returning for two days only this July, giving brides across Belleville, Prince Edward County, Kingston, Peterborough, Whitby, and all of Eastern Ontario the chance to shop incredible savings on wedding gowns and bridal accessories.
📅 Event Dates:
Friday, July 10, 2026 | 10 AM – 5 PM
Saturday, July 11, 2026 | 10 AM – 3 PM
This limited-time event is one of our most anticipated bridal shopping weekends of the year, and appointments will book quickly.
What Is the Runway Bridal Wedding Dress Sale?
Our Wedding Dress Sale is your chance to shop a curated collection of beautiful off-the-rack wedding gowns at exceptional prices.
For this event, all wedding dresses included in the sale will be priced under $1799, making it an incredible opportunity for brides to find a designer gown at amazing value without compromising on style, quality, or experience.
These are real designer gowns from our boutique collection, not outdated leftovers. Many are current or recent styles from designers brides already know and love, available to take home at exclusive event pricing.
This event is ideal for brides who:
- Want a designer wedding dress at a lower price point
- Are shopping with a set budget in mind
- Have a shorter wedding timeline
- Want to take their dress home sooner
Alongside gowns, we’ll also be featuring special savings on bridal accessories and veils, making this the perfect time to complete your wedding-day look in one appointment.
What You’ll Find at the Sale
During this two-day event, brides can expect:
- A wide selection of designer wedding dresses — all under $1799
- Various silhouettes, styles, fabrics, and sizes (8-24)
- Immediate take-home availability on purchased gowns
- Discounts on bridal accessories including veils, jewellery, and headpieces
Whether your dream dress is sleek and modern, romantic and lace-covered, dramatic and glamorous, or timeless and classic, there will be beautiful possibilities waiting.
Why Brides Love Our Sample Sale Events
Runway Bridal sample sales are beloved because they combine the excitement of finding your gown with the thrill of incredible value.
Unlike special-order bridal shopping, sample sale gowns are purchased directly off the rack, which means:
- No long manufacturing wait times
- No rush fees
- No uncertainty around shipping delays
For brides planning weddings on tighter timelines – or simply looking to shop smart – this event offers flexibility and savings in equal measure.
Important Things to Know Before You Come
To help make your Wedding Dress Sale experience as smooth and successful as possible, here are a few important details to keep in mind:
Appointments Are Required
This is an appointment-only event to ensure each bride receives personalized styling assistance and dedicated fitting room time.
Come Ready to Say Yes
Each gown is one-of-a-kind in our sample inventory. If you find the one, it’s best to say yes before another bride does.
Limited Quantities Available
Every dress is available only in the sample size currently in store, so inventory is first come, first served.
No Pre-Shop Appointments Available
We are not able to offer pre-shopping appointments for this event, as the wedding dresses included in the sale are selected and prepared the day before the event begins. This allows our team to carefully curate the strongest selection possible for the sale weekend.
Start with the Sale if This Is Your Budget Goal
If the Wedding Dress Sale price point is where you’re hoping to shop, we highly recommend booking this event first. It gives you the opportunity to explore gowns within your ideal budget before considering our regular collection.
If you do not find the right dress during the sale, you are always welcome to book a regular bridal appointment afterward to shop our full boutique selection.
Sale Inventory Only During Event Appointments
During the Wedding Dress Sale, only gowns and accessories included in the event pricing will be available on the floor to try on.
If a dress is not part of the sale inventory, it will not be available to browse or try during the event. This helps keep appointments focused, organized, and fair for all brides attending the sale.
All Sales Are Final
As with all sample sale purchases, gowns and accessories purchased during this event are final sale.
Bridal Accessories Included Too
This event isn’t just about gowns.
We’ll also have bridal accessories included in the sale, giving brides the opportunity to shop:
- Veils
- Hair accessories
- Jewellery
- Finishing touches to complete your bridal look
Finding your gown and accessories together makes styling simpler, more cohesive, and often less stressful.
Who Should Book This Event?
This sale is perfect for:
- Brides getting married in late 2026 or in 2027
- Brides shopping with a budget under $1799
- Brides planning shorter engagements
- Brides open to finding “the one” from what’s currently available in store
If you love the idea of designer gowns, beautiful savings, and immediate availability, this event was made for you.
Book Early – These Appointments Always Fill Fast
The Runway Bridal Wedding Dress Sale is one of our most in-demand events each year, and spots are limited across both days.
If you’ve been waiting for the right time to start shopping – this is your sign.