Mother of the Bride & Groom Dress Sale – July 22 to August 1 at Runway Bridal
Planning a wedding for Fall 2025 or into 2026? Don’t forget about Mom!
At Runway Bridal, we know how important it is for the mothers of the bride and groom to look and feel amazing on the big day. That’s why we’re excited to announce our Mother of the Bride & Groom Dress Sale, happening July 22 through August 1, 2025 — right here at our boutique in Belleville, Ontario.
For this limited time only, all of our retired mothers’ dress styles will be priced between $99 and $399. These are stunning, designer-quality dresses, available off the rack. — perfect for moms who love a great deal.
👗 What’s Included in the Sale?
This sale includes all of our retired off the rack styles for mothers of the wedding — which means you’ll find timeless looks, elegant silhouettes, and even a few sparkle moments that are no longer part of our active collection, but still absolutely gorgeous.
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Prices range from $99 to $399
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Styles are available off-the-rack only (no ordering required!)
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Dresses are available in a variety of colours and sizes
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Inventory will change daily, so shop early for the best selection
Whether you’re after a sleek and modern look or a romantic and classic vibe, our curated collection of dresses offers something for every kind of mom.
📅 Appointments are Recommended
We highly recommend booking an appointment to shop. We want to ensure each customer receives a personalized experience, and that our stylists are available to help you navigate styles, sizes, and fit.
If you arrive without an appointment and we’re fully booked, you may need to wait — and trust us, you don’t want to miss the perfect dress because of timing!
👉 Click here to book your appointment now.
🎯 Who is This Sale For?
This event is perfect for:
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Moms of upcoming weddings in Fall 2025 or early in 2026
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Last-minute shoppers who need a dress in-hand right away
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Budget-savvy mamas looking for a designer dress at an unbeatable price
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Anyone shopping for a second look for a reception or rehearsal
❌ Who it’s Not Right For
Because these styles are off-the-rack, this event isn’t ideal for those looking to:
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Order a specific dress in a custom size or colour
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Browse full collections or special order items
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Shop with a large entourage (space is limited!)
If you’re not quite ready to commit, or you want to see everything that’s brand new in our collection, we’d love to book you a traditional Mother of the Bride appointment on another date.
📍 Why Shop at Runway Bridal?
Located in the heart of Downtown Belleville, Runway Bridal has been styling wedding parties across Ontario for over 16 years. We offer:
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A personalized and supportive shopping experience
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A variety of sizes and silhouettes
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Knowledgeable stylists who are here to help
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A relaxed and fun atmosphere where every client feels celebrated
Our boutique is just a short drive from Prince Edward County, Trenton, Cobourg, Kingston, and Peterborough — and well worth the visit for our curated selection and exceptional service.
💬 FAQ
Can I take the dress home the same day?
Yes! All sale dresses are off-the-rack, which means once you’ve said YES, your dress goes home with you that day.
Can the dress be altered if needed?
Absolutely. While sale dresses are final sale, we’re happy to recommend local seamstresses who can help you get the perfect fit.
What if I want to come with my daughter or daughter-in-law?
Please do! We encourage you to bring up to two guests with you. The more support, the merrier — but space is limited, so plan accordingly.
Don’t Miss This Chance to Find Your Dress for Less!
From July 22 through August 1, join us at Runway Bridal for a shopping event just for Moms. With designer styles, incredible pricing, and a boutique experience you won’t find anywhere else, this sale is the perfect opportunity to check “Mother’s Dress” off the wedding to-do list.
🛍 Appointments recommended.
💻 Book Now
📍 Runway Bridal, 282 Front St, Belleville, Ontario
We can’t wait to help you find the dress you feel amazing in. 💗