Prom Dress Shopping 101

Prom Dress Shopping 101

It’s officially here- the moment you’ve waited for, for well, pretty much all of high school! It’s time to start Prom dress shopping! Ahhh! 

We could not be more excited for you, and have so many amazing dresses coming to the boutique!

This experience is beyond exciting, but also comes with many questions. That’s why we’re here to help! We are giving you the 411 on all things Prom dress shopping! 

When to start shopping: 

Many Prom shoppers don’t realize how early you should really start shopping for that perfect dress. Keep in mind, we order a lot of inventory to offer off-the-rack dresses (meaning, you buy the dress and leave with it the same day). But, if you need a certain size, colour or style that isn’t in stock in the boutique, that means we need to place a special order.

Special orders are taking around 20 weeks to arrive in the boutique currently (crazy, we know!) But that is why it’s so important to give yourself lots of time to shop! 


Prom dresses tend to fit smaller than regular dresses that you’d find at the mall. When shopping for your dress, don’t be surprised that your Prom dress size is about a size or two UP from what you would normally wear. For example, if you normally wear a size 6 in dresses, your prom dress will likely be an 8-10. Of course if you try on a dress that isn’t your size, and you have enough time to order, we can order in the right size for you. Keep in mind though, your dress will likely still need some altering, whether it’s even just a hem or altering your straps. If a dress is a bit big on you, it can always be taken in! So don’t be discouraged if your fav dress isn’t in your exact size- your stylist will guide you through your options! 

Who to Shop With:

We know it’s fun to go shop with your bestie for that perfect dress, and that’s totally okay! But, we always recommend bringing along mom, dad, bff, grandma- or whoever may be helping buy your special dress. Those people are important, these dresses are pretty magical and you may end up finding THE dress! At Runway Bridal, we always register dresses to your school, so you can show up in your very own dress, without the stress of matching someone else. If you end up leaving that dress behind, someone from your school could potentially come claim it in the meantime. Or, if we are unable to order a dress due to the timeline, and that dress you love ends up being sold off the rack to someone else, it’ll be time to start from scratch. We want you to be able to wear the dress you fall in love with, and to be prepared to find that dress when you’re shopping!

Come With an Open Mind:

You’ve been dreaming of what you’re wearing to Prom for quite some time now- but, so many times prom shoppers come in with one vision, and leave with the complete opposite. It’s always great to come in with an open mind when it comes to style or colour, because you never know what dress you will love!

Shop Within your Budget:

Girllll, it can be so hard not to be distracted by all of those gorgeous dresses hanging on the rack..we get it! But, the last thing we want you to do is fall in love with something that just isn’t within your comfortable price point. Resist that urge, and try on dresses that are realistic price point wise! We promise, you’ll thank us later! Keep in mind prom dress can range between $399-$799 on average.

Make an Appointment: 

In order to provide you with the best prom shopping experience, we do require you to book an appointment. This guarantees you 30-45 minutes of shopping time, with the help of one of our stylists who will help you get into dresses as well as make suggestions. Remember your stylist sees these dresses on everyday and they know what looks amazing!  Booking an appointment is so easy! All you have to do is CLICK HERE or call us at the boutique!

That’s everything you need to know before you start shopping for your Prom dress! Make sure you follow along for more blogs on all things prom- hot colours, new arrivals, and so much more! 

Plus, follow along on our Instagram account- @runway.prom- for some seriously amazing prom content! 

Have so much fun!

Runway XO

Morilee Prom Preview Shopping Event

Morilee Prom Preview Shopping Event

Shop during this special prom event to find your perfect prom dress with plenty of time to order your favourite colour and size.

You will be previewing the newest 2022 Prom Dresses from Morilee Prom.

This collection offers the most perfect fitted dresses, Sequin details, bold alines, and long prom dresses that’s beyond your prom dress dreams! From simple and timeless to trendy and fashion forward, Morilee prom dresses are designed for every prom go-er!

By Appointment November 24th -November 28th. Click here to book.

Enter to win fun prizes and $100 off your prom dress!  Register your prom dress to avoid twinning with someone in your school.

About the Designer: As one of the world’s leading brands of designer wedding dresses and evening wear, Morilee has been making your dreams come to life with the help of our amazing designer Madeline Gardner and her striking artistic visions.

Morilee Spotlight Event October 14th-17th

Morilee Spotlight Event October 14th-17th

Morilee Designer Spotlight Event

October 14th through October 17th (By Appointment)

If you are a lover of the stunning designs by Madeline Gardner of Morilee, this event is for you!
We will be showcasing our Morilee wedding dresses as well as adding some new dresses to our collection during this event. Stay tuned on Instagram for some of our fave Morilee wedding dresses and a sneak peek at the additional dresses that will be in store for this event!

Brides who purchase from our Morilee wedding dress collection during this event will receive a free gift with Purchase as well we $150 off of their dress order.

This event is on order gowns only. Our Morilee Collection ranges from $1800 – $3000.
If you would like to shop for this event CLICK HERE. Then select one of the following dates for this event (October 14 -17).

About the Designer: Morilee by Madeline Gardner

Making Magic
As said by our internationally renowned bridal designer, Madeline Gardner, our dresses are truly magical. Her amazing designs have been making millions of brides’ dreams come true all around the world. For more than 25 years, Madeline Gardner’s sensational wedding dress and evening gowns have been the guiding force behind Morilee’s remarkable success.

Design Foundations
In each of Madeline Gardner’s dresses you will notice an emphasis on the elaborate beaded details and her use of rich and sumptuous fabrics. She recognizes the importance of making sure her dresses are timeless while staying up with the most contemporary trends and styles. Knowing that the fit is everything, all of her dresses feel custom tailored, a perfect match to make you feel as good as you look.

Her Inspiration
Madeline loves every second of the work she does to make women of all ages feel beautiful on their special day, and she cherishes the constant flow of notes and photos she receives from blushing new brides gushing with gratitude. Characteristic of her dresses is the generous use of rich fabrics, the meticulously detailed beadwork, the innovative partnering of traditional styling with more fashion forward influences. She is known for her obsession with perfect fit, believing that how a dress makes you feel is as important as how it makes you look.

Dreams to Dresses
Madeline’s luscious wedding dresses have turned heads and dropped jaws at millions of weddings throughout the world. To the lucky brides who get to wear these gorgeous works of art, Madeline Gardner is much more than a magician. She’s a fairy godmother making dreams come true.

Careers at Runway Bridal

Careers at Runway Bridal

Runway Bridal is a bridal boutique specializing in Wedding Attire and Special Occasion Wear.

Current Position Available – Closes NOVEMBER 30th 2021 : Bridal Stylist/Sales Associate

We expect our stylists and staff to put forth an experienced, professional, and fun environment for our brides, their families, and our team.

To apply please email with a personalized cover letter and resume outlining your past experience. Please tell us why you want to join our team and what excites you about the position! Applicants without a cover letter will NOT be accepted.

As a bridal stylist, you will work directly with brides and bridesmaids, running their initial shopping experience to helping them buy a gown and completing their order. Always using your expertise to cater to your brides and bridesmaids styling needs and completing her wedding day look with the perfect finishing touches. Runway Bridal is an intimate boutique setting, that is woman owned. Our brand offers a luxury bridal experience with affordable designer wedding dresses.

· Work days/evenings and weekends.

· Excited to meet new people

· Well versed in fashion and trends

· Welcoming, positive personality

· Self-Motivated

• Mature

• Team oriented

• Good listening and communication skills

• Eye for detail

• Patient

• Reliable & Organized

You must be a confident and passionate sales professional. The ability to work independently and under pressure is required. To apply please email with a personalized cover letter and resume outlining your past experience. Please tell us why you want to join our team and what excites you about the position! Applicants without a cover letter will NOT be accepted.

Additional Requirements: · Strong communication skills in English · Basic Computer and POS skills · Flexible Schedule – Weekends and Days and Evenings · Professional attitude · Professional attire · Ability to multi-task Duties for this position: (but not limited to) • Assist and provide styling to brides and bridal parties when choosing their dress • Book appointments • Answer telephone calls/take emails • Accurately complete sales transactions and necessary paperwork • Assist with the planning and coordination of events and in-store promotions • Maintain stores appearance • Set up displays and merchandise · Steam and prepare gowns.

Compensation: Hourly + Commission + Tips 12-20 hours per week

Ideal experience:

• Customer Service: 2 years

• Retail Sales: 2 years

Part-time hours: 12-20 per week

 Part-time, Commission Salary: Starting Pay $15/hour up to $25+ with commission and bonus

To apply please email with a personalized cover letter and resume outlining your past experience. Please tell us why you want to join our team and what excites you about the position! Applicants without a cover letter will NOT be accepted.

Email: [email protected]

Luxury Private Appointments

Looking for an exclusive appointment for just you and your favourite people?

Our luxury appointment may be what you are looking for!

For this special appointment, you and your guests will get the store to yourselves as you shop our bridal collection.

You can have up to 7 guests join you on your wedding dress shopping journey.

Included in your special appointment:

– 90 minutes of completely private shopping with your stylist and guests.

– $100 off the purchase of your wedding dress during the appointment.

– A bottle of bubbly to celebrate with after your appointment.

– A Runway Bridal “Wifey” T-shirt.

– Free upgrade to our gown enhancement package.

– A fun and memorable appointment you will never forget!

To book your luxury appointment, select Luxury Bridal Appointment in our online booking system or contact us directly.  A fee of $249 (plus HST) will be charged upon booking to reserve the store. Cancellations for a full refund must be made 48 hours in advance.

Now currently booking on Tuesdays, Wednesdays, Thursdays and Fridays.